A big quality-of-life update across the Brand Twin, Checker and Watcher.
Edit your Brand Twin like a document
The Brand Twin overview is now fully editable in place — no more re-running the wizard to fix a tagline or rename a colour.
- Colors with editable hex values and names ("Lime", "Onyx", "Saffron"). Add, rename, recolour, delete.
- Tagline, mission, vision, positioning, elevator pitch, target audience — inline edit with one Save.
- Do's & Don'ts can be edited freely, plus you can now add channel-specific overrides: a different Don't list for Instagram than for LinkedIn, separate guidance for email or your website.
- The same colour editor is now available during the initial curation step.
Apps as configurable workers
Every Checker and Watcher app now has its own App context & instructions section. Tell the engine exactly what to focus on for that workspace:
"Check that all body copy is at least 14pt, headings use the brand serif, and the copyright reflects the current year. Compare layout against the attached template."
Upload a reference template (PDF or image) and the engine compares structure, hierarchy, and copy patterns directly against it. App instructions are treated as the highest-priority checks — they're evaluated even when the brand spec doesn't mention that aspect.
Mood image and voice generate themselves
The first time you finalise a Brand Twin, the mood image and brand voice now kick off automatically. No more clicking "Generate" twice. Re-finalising an existing Twin won't re-spend on assets that are already there.
Sharper analysis, fewer repeat issues
- Issue lists are de-duplicated server-side: five variations of "inconsistent icon style" now collapse to one well-prioritised finding.
- Each dimension caps at 5 distinct issues — the worst ones rise to the top, the noise stays out.
- A "Repeated patterns" summary on the asset detail page shows the count of grouped findings at a glance.
- The Checker asset details now include a top-level summary card with severity counts, repeats, and a list of dimensions that came back compliant.
- Filter chips on the issues tab let you slice by Visual Identity, Voice & Tone, Messaging, Quality, or Brand Presence.
Better LinkedIn, Facebook, and Instagram scanning
The social scrapers were rewired so a login wall can never quietly poison the brand analysis. When a profile can't be reached, the scan now fails loudly instead of pretending the login page is your content.
Fixes & polish
- Full rescan of an existing Brand Twin now lands on a proper progress view (it used to bounce you to the wizard's first step). When the rescan completes you go straight back into curation with the fresh content.
- Asset checker Content tab shows a clean "binary asset" placeholder for PDFs and images instead of the raw
[object ArrayBuffer]text. - Copyright check is no longer fooled by the current year — the engine knows today's date.
- A handful of
[brandName]placeholders that occasionally leaked into generated copy are now caught and replaced server-side. - Watcher now spells out exactly what it scans (the URL you enter, not links from it) so you know whether you need to add separate entries for sub-domains.
Coming soon
- Deeper visual identity extraction from uploaded brand guidelines (typography hierarchy, layout patterns, iconography)
- Issue feedback that feeds back into your Brand Twin
- Tooltip explanations on every metric in the dashboards