BrandPatrol is a software-as-a-service platform by BrandPatrol GmbH that enables companies to analyze, assess, and actively improve the consistency of their brand communication across all digital channels.
These general terms of use (hereinafter "ToS") apply to all contracts between the user and BrandPatrol GmbH (hereinafter "BrandPatrol") regarding the use of the software-as-a-service platform offered at www.brandpatrol.io (hereinafter "Platform" or "Service").
BrandPatrol reserves the right to update or amend these ToS at any time. Users are advised to regularly check the ToS for changes. Before first using the platform, users must accept these ToS and the applicable privacy policy.
The provider of the services offered at www.brandpatrol.io is BrandPatrol GmbH, Mühlenhagen 130, 20539 Hamburg.
Use of the platform is reserved exclusively for persons of legal age and full legal capacity. The BrandPatrol offer is directed exclusively at entrepreneurs within the meaning of Section 14 of the German Civil Code (BGB).
Registration is required to use the platform. During registration, the user must provide a valid business email address and all other information necessary for contract fulfillment truthfully. The use of pseudonyms is not permitted.
In the first step of registration, only the email address, username, and confirmation of these ToS and the privacy policy are requested. Further information can be added later in the user account.
BrandPatrol reserves the right to request suitable proof of the user's identity and entrepreneurial status at any time (e.g., commercial register extract, business registration, or other suitable documents).
BrandPatrol is an online service (software-as-a-service) that enables users to analyze, assess, and specifically optimize the consistency of their brand communication on digital channels. The platform offers a central dashboard for managing and evaluating brand-related content as well as access to functions such as the Brand Consistency Score (BCS), automated checks, reporting, and concrete recommendations for action.
Depending on the selected plan (Basic, Professional, or Enterprise), users have access to different features. These include, among others, a certain number of analysis slots (e.g., per social media channel), access to the BCS, notification functions, a shared workspace, and—depending on the package—ticketing, custom reports, or individual configurations.
Users can purchase additional analysis slots for a fee via the respective administration area. The current prices for additional services are available on the BrandPatrol website and may be adjusted by BrandPatrol from time to time.
Access to the platform is web-based via a user-specific login. Content and data are stored on BrandPatrol's servers or those of commissioned service providers during the contract period and transmitted via SSL encryption. Further information on the scope of services and prices can be found at www.brandpatrol.io/pricing.
The contract for the use of the BrandPatrol platform is concluded as soon as the user registers at www.brandpatrol.io and selects a paid plan or—if offered—activates a trial access. By completing the registration process and confirming these ToS and the privacy policy, the user submits a binding offer to conclude a user agreement.
BrandPatrol reserves the right to review registrations within a reasonable period and to reject them if necessary, especially in case of doubts about the entrepreneurial status or in case of incomplete or obviously incorrect information.
BrandPatrol does not become a contractual partner of any further business relationships or contracts that the user enters into with third parties based on platform information.
The information requested during registration must be provided completely and truthfully and updated immediately in the event of changes. The user must ensure that they can be reached via the specified email address. All contract-related communication is generally conducted by email.
The user is obliged to keep access data such as passwords secure and to protect them from access by third parties. BrandPatrol accepts no liability for damages resulting from the loss or misuse of access data.
The user is responsible for all activities carried out under their user ID. This also applies to any content, files, links, or other information uploaded or processed in the course of using the platform.
The user undertakes not to introduce any illegal, extremist, discriminatory, or pornographic content into the platform or make it accessible to third parties via the platform. The same applies to content that violates the Youth Protection Act or other legal provisions. This also applies to linked or embedded third-party content.
It is prohibited to distribute malware (e.g., viruses, trojans, adware, or other harmful programs) via the platform or to embed it in uploaded content.
The user indemnifies BrandPatrol from all claims of third parties arising from illegal use of the platform by the user or from breaches of these ToS for which the user is responsible.
Access data to the personal user account may not be passed on to unauthorized third parties. The use of a workspace by several authorized users (e.g., team members) is permitted within the scope of the booked license, provided that each user uses their own user account.
As part of using the platform, the user may upload or integrate their own content, e.g., texts, brands, images, graphics, logos, campaign examples, or other protected materials. The user is responsible for ensuring that they have the necessary rights of use for this content. BrandPatrol does not check this content for legal admissibility or possible infringements of property rights.
The user undertakes not to upload any content that contains malware or is likely to impair the integrity, security, or functionality of the platform or third-party devices.
Insofar as this is necessary for the fulfillment of the contract (in particular for analysis, processing, and presentation within the platform functions), the user grants BrandPatrol a simple, revocable, non-exclusive, unlimited, royalty-free right of use to the transmitted content. This right of use includes, in particular, processing, storing, visualizing, and evaluating within the platform functions. Commercial use by BrandPatrol for other purposes (e.g., marketing) only takes place with the user's separate consent.
All other rights remain with the user.
It is prohibited to copy, reproduce, or make the platform or parts thereof available to third parties without the express written consent of BrandPatrol.
BrandPatrol may use technical services from third-party providers for individual platform functions, in particular for the analysis, processing, and storage of data. These may include services such as OpenAI, Google Gemini or Cloud, Amazon Web Services, or other specialized providers (hereinafter "Third-Party Services").
The integration of these services takes place exclusively within the framework of the platform functions offered by BrandPatrol. All third-party services provided through the use of the platform are covered by the respective booked plan. Users do not incur any additional costs for the technical integration or use of these services, provided they remain within the contractually agreed use. Any license fees or transaction costs to third-party providers are borne by BrandPatrol as part of the service description.
BrandPatrol has no influence on the availability, scope, or changes to these third-party services. Use is within the technical possibilities, and BrandPatrol does not guarantee the quality, accuracy, legality, or security of these services.
The provision of a third-party service within the platform does not constitute a legal connection between BrandPatrol and the respective provider in the sense of a joint offer. Users are obliged to use the platform in accordance with applicable law—this also applies in connection with functions based on third-party services.
BrandPatrol is entitled to block access to the platform in whole or in part if the user violates essential obligations under these ToS, in particular the provisions in Section 6 (User Obligations) or in the event of default in payment in accordance with Section 10. The same applies in the case of false information during registration or chargebacks by the user.
In the event of a violation of legal regulations or third-party rights, BrandPatrol is entitled to remove affected content without prior notice or to temporarily deactivate the relevant account.
In the event of misuse or justified suspicion of unauthorized use, BrandPatrol is entitled to temporarily block accounts. If the lawful assignment of an account cannot be clearly established, access remains blocked until a clear clarification has been made.
BrandPatrol is entitled to make the platform and its services available to other companies—including potential competitors of the user. This also applies to partner companies and external service providers who provide services on behalf of BrandPatrol.
Depending on the booked plan (e.g., Basic, Professional, or Enterprise), monthly or annual fees are charged for the use of the BrandPatrol platform. The current prices and services of the plans are available at www.brandpatrol.io/pricing and apply in their current version.
Users can purchase optional additional services—especially additional analysis slots—for a fee via the administration area of the platform. The prices and conditions of these additional services are based on the price list valid at the time of booking.
Payments are made by direct debit, credit card, or another payment service provider supported by BrandPatrol. The user authorizes BrandPatrol to collect the fees due via the specified payment method. In the event of chargebacks or failed debits attributable to the user, BrandPatrol reserves the right to temporarily block access to the platform and to charge a reasonable processing fee. In addition, in the event of chargebacks, BrandPatrol may immediately invoice the remaining fees for the current contract period.
Invoices are sent in PDF format by email to the email address provided by the user. Postal delivery is only made upon express request and for a processing fee.
BrandPatrol reserves the right to adjust the prices of the plans and additional services with effect for the future. Price changes will be communicated to the user at least 30 days before they take effect by email. If the user does not object to the price change within this period, the change is deemed approved. The notification will expressly refer to the right of objection and the consequences of failing to object.
The user undertakes to comply with applicable export control regulations—especially those of the European Union—when using the platform, insofar as they apply to digital services.
BrandPatrol guarantees an average availability of the platform of 99% per year. The system uptime generally covers 24 hours a day, 365 days a year.
Availability refers to the essential functions of the platform. The following are not considered downtime in particular:
To maintain system security, fix errors, or perform updates, BrandPatrol may carry out maintenance work. Regular maintenance windows usually take place (all times in Central European Time, CET/CEST) at night between 0:00 and 7:00 or on weekends between Saturday 11:00 p.m. and Sunday 6:00 a.m. In exceptional cases, maintenance may also take place outside these times, with disruptions kept to a minimum. BrandPatrol will inform users of scheduled maintenance in good time.
Any restrictions during maintenance windows do not count as unavailability within the meaning of this regulation.
If a user can access parts of the platform during scheduled maintenance times, this does not constitute a claim to full or uninterrupted use. Restrictions or outages during scheduled maintenance do not count as unavailability within the meaning of this regulation.
The collection, processing, and storage of personal data by BrandPatrol is carried out in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG).
Details of the type, scope, and purpose of data processing as well as the rights of data subjects can be found in the current privacy policy, which is available at www.brandpatrol.io/datenschutz at any time. The privacy policy is part of these ToS.
By using the platform, the user agrees to the processing of their data in accordance with the privacy policy.
BrandPatrol provides the technical infrastructure for the use of the platform. The user is solely responsible for content, data, and information processed or uploaded within the platform. BrandPatrol does not carry out a legal review of this content.
BrandPatrol assumes no warranty or liability for the factual accuracy, legality, or suitability of the content integrated by the user or for analysis results based on incomplete or incorrect data.
In the event of slightly negligent breach of essential contractual obligations, BrandPatrol is only liable for the typical, foreseeable damage. Essential contractual obligations are those whose fulfillment makes the proper execution of the contract possible in the first place and on whose compliance the user may rely.
In the event of simple negligent data loss, BrandPatrol is only liable to the extent that the damage would also have occurred with proper, regular, and appropriate data backup by the user. This limitation does not apply if the data backup was omitted for reasons attributable to BrandPatrol.
Claims for damages by the user become time-barred within one year from the statutory commencement of the limitation period, unless a longer period is provided for by law. For claims based on intent, gross negligence, injury to life, body, or health, as well as claims under the Product Liability Act, the statutory limitation periods apply.
The contract for the use of the BrandPatrol platform is concluded for an indefinite period.
Both parties may terminate the contract at any time without giving reasons with four weeks' notice to the end of the month. The user may terminate by email, in writing, or via the corresponding function in the administration area of the platform. BrandPatrol may terminate the contract by email to the last address provided by the user.
For paid plans and individual agreements, the contractually agreed minimum terms and notice periods apply. The relevant conditions can be found at www.brandpatrol.io/pricing.
The right to extraordinary, immediate termination for good cause remains unaffected. Good cause exists in particular if:
Upon termination, all rights of use granted to the platform, if any, expire. BrandPatrol deletes the data stored by the user unless it is still required for contract processing or statutory retention.
Upon request, BrandPatrol will provide the user with a backup of their stored data before the end of the contract. This is done for a fee based on the current hourly rate.
BrandPatrol is entitled to change these General Terms of Use (ToS) with effect for the future, insofar as this is necessary to adapt to legal, technical, or economic developments and does not unreasonably disadvantage the user.
The user agrees to be informed of changes to the ToS by email to the last email address provided. The amended ToS are deemed approved if the user does not object in writing or by email within 30 days of receipt of the notification.
The change notification will expressly refer to the right of objection, the deadline, and the legal consequences of failing to object.
All legal relationships between BrandPatrol and the user are governed by the law of the Federal Republic of Germany to the exclusion of the UN Convention on Contracts for the International Sale of Goods (CISG).
If the user is a merchant, a legal entity under public law, or a special fund under public law, the exclusive place of jurisdiction for all disputes arising from or in connection with this contractual relationship is the registered office of BrandPatrol.
Should individual provisions of these ToS be or become wholly or partially invalid or unenforceable, the validity of the remaining provisions shall remain unaffected. In place of the invalid or unenforceable provision, the statutory provision that comes closest to the economic purpose of the omitted provision shall apply.
The same applies if the ToS prove to be incomplete.
Last updated: June 1, 2025