We've rebuilt the Brand Consistency Score from the ground up.
What changed
The old scoring system used 10 loosely defined components with LLM-generated scores. The new system uses 5 clear dimensions, each scored deterministically from embedding similarity and structured LLM detections.
The 5 dimensions
| Dimension | What it measures |
|---|---|
| Visual Identity | Logo, color palette, typography, photography style, visual mood |
| Voice & Tone | Tone match, vocabulary, personality, writing patterns |
| Messaging | Value proposition, target audience, key messages, brand promise |
| Content Quality | Production quality, completeness, professionalism |
| Brand Presence | Profile completeness, cross-channel linking, content freshness |
How scoring works
Each dimension is scored 0-20 points (total: 0-100). The score combines two signals:
- How close the content lands to your brand's overall feel
- How specific brand attributes match — colors, fonts, voice, messaging
The Brand Temperature slider controls how strict the match needs to be.
Watcher & Checker updated
Both the Watcher (continuous monitoring) and Checker (on-demand analysis) now use the new scoring engine when a Brand Twin is available. Existing brands without a Twin keep working — migrate or rebuild them as a Brand Twin to unlock the new scoring.